Getting out of the way: Designing better user experiences by doing less
@benholliday will talk about his experience working to build services in Government, especially for people that struggle to interact with new digital-by-default services.
As well as asking ourselves what users need, we should be thinking about what we can do to get out of the way. We can do the hard work to start solving the right problems. To make things simple when underlying systems are inherently complex.
This presentation will talk about how to use well-designed user research, hypotheses and experiments as part the design process. How to challenge assumptions as you iterate and improve your product or service.
Ben is currently Digital Head of User Experience at the Department for Work and Pensions (DWP). He was previously User Experience designer at FreeAgent and has more recently spent a year working with the Government Digital Service. He has also worked extensively with not-for-profit, charity and arts organisation in the UK including the National Theatre. Ben is especially interested in using well-designed research as part of agile design and delivery – using data, and hypotheses to drive improvements to products and services.
Video of Ben’s talk:
Slides from Ben’s talk: