Paul Adams

Our new product canvas


We are vastly underestimating the impact the Internet will have on society and business. We are too focused on technology rather than what the technology enables. We use how the world works today to build products for tomorrow. This leads us to create products nobody needs, and unsustainable businesses. The Internet is still in a nascent form, and will change dramatically over the next few years. This has critical implications for building successful products. This talk will cover where we are today, where things are going, and what product people need to do to build things that solve real problems people have.

About Paul

Paul Adams (@padday) is the Head of Product Design at Intercom, where he leads future product design and the product roadmap. Paul is broadly recognised as one of the leading thinkers in social design and technology. His work has been widely published and cited, Fortune magazine described Paul as “one of Silicon Valley’s most wanted”, and his talk on the future of the web is one of the most viewed presentations online. Paul published his first book Grouped in 2011, which continues to be a primary reference for social marketing and design.

Prior to Intercom, Paul worked as the Global Head of Brand Design at Facebook, leading design and marketing projects with the worlds leading brands and ad agencies, including Nike, P&G, Unilever, Coca Cola, and Starbucks. Paul also worked in product management at Facebook and was one of the companies foremost speakers on the future of marketing and social design.

Prior to Facebook, Paul led social research at Google, where his work was foundational in building Google+. He is a patent holder for the ideas behind Circles, and also worked on Gmail, YouTube and Mobile. Prior to Google, Paul worked in research and design consultancy for clients including the BBC, The Guardian, Vodafone, and UK Government, and as an Industrial Designer at Dyson.

Paul holds a Master of Science in Interactive Media and a Bachelor of Design in Industrial Design. He holds multiple patents from Facebook, Google and Dyson and writes a popular blog at

Video of Paul’s talk: